In 2017 Georgina Reid was engaged by Horticulture Innovation Australia to work on Plant Life Balance, a virtual reality app that uses health, well-being and design to encourage people to surround themselves with plants, indoors and out. Working with photographer Daniel Shipp and stylist Alicia Sciberras, the team styled and shot 11 looks for the award-winning campaign.
Georgina’s role was to creatively direct the shoots, in collaboration with brand agency Republic of Everyone. She was also responsible for project managing each shoot – including sourcing locations, plants and props, and liaising with photographer, stylist, agency staff and production assistants.
The Plant Life Balance app has been downloaded over 43,000 times and has won two 2017 Webby awards for best lifestyle app and reader’s choice.